Making Money Online - Some Thoughts
The following article by Chris Rempel is worth reading if
you're seriously interested in making money online. I do disagree
with one point he makes, though, which I will discuss below.
I will also tell you what I think of his affiliate marketing
ebook, which I recently bought (and which I would recommend even
if I didn't get a commission.
The Two Biggest Reasons Why Most People
Will Never Make a Full-Time Income Online...
It all starts when some well-meaning (yet misdirected) person
encourages a budding internet entrepreneur to "start in
a niche they know a lot about", or base their business around
"something they're passionate about"...
As horrible as it may sound - they've unknowingly sent the
hopeful entrepreneur down a path of false expectations, poor
results and eventually - failure. In fact, the myth of "do
what you love and the money will follow" has been responsible
for more failure than likely any other influence - perhaps even
more so than laziness or a lack of perseverance.
Because the simple truth of the matter is that the only way
you're going to make real money on the net is if your business
is based around two crucial things:
1) Large Demand
2) Buyers
In other words - you aren't going to get rich selling a $15
ebook about growing square watermelons - even though that might
be a great passion of yours.
The demand just isn't there. Maybe there's a few searches
a day on Google for the topic, and perhaps there's some interest
in the online "gardening enthusiast" communities -
but you'd be hard-pressed to make even a few hundred dollars
a month from ebook sales.
Similarly, you also aren't going to have a particularly easy
time getting rich by building websites about some seemingly "popular"
topics like humor, jokes, funny pictures and so on. And while
there are a few ways to "monetize" your site (with
AdSense, CPA Offers, CPM Banners, etc.), it takes literally millions
of website visitors to make even just a few thousand dollars
in markets like that.
The demand is huge - but the visitor value is extremely low...
Instead, if you want to make it big online - pulling down
an impressive six-figure income - you need to tap into markets
with tons of demand, where the majority of the visitors are valuable.
You need to capture tons of traffic that wants to buy something.
If you take this approach, you'd practically have to hijack your
own order links (or affiliate links) not to make a sizeable income.
In fact - did you know that some affiliates make several thousand
dollars daily just by promoting a single product in hot markets?
(Just imagine what the merchant is making...)
In some markets there's actually so much demand that the vendors
are quite literally selling over a thousand units - or more -
per day. Digital products, with practically zero overhead/delivery
cost.
But it all comes back to tapping into valuable demand. In
most cases, it takes no extra effort or "skill" to
market to a valuable market than it does to struggle along with
something you're passionate about.
These two factors - demand and buying traffic - are what separate
the "wannabe" marketers from the millionaires. Because
there's no real secret - you just need to sell what thousands
of people are already buying.
The ball is now officially in your court. Are you tapping
into markets with massive, valuable demand?
Or are you struggling to simply make a few dollars occasionally
with a business that's based on your own passionate interests?
---------------
Chris Rempel, author of "Confessions of a Lazy
Super-Affiliate", reveals 5 of his most effective traffic
strategies and niche-targeting tactics in full detail at Confessions
of a Lazy Super-Affiliate
*****
Steve's Notes:
Making money online doesn't have to mean making millions.
If thousands of dollars per month is enough for you, you might
want to stick closer to those personal passions, contrary to
what Rempel says. I do very well creating websites around my
own interests, which include backpacking, unusual ways to make
money, and increasing one's brainpower. And no, this money site
is not the leader (the brainpower one is the best income producer).
Yes, making sites that bore you but target the best markets
can be very profitable - if you can sustain your efforts. And
no, you probably can't make much with a website based on your
passion for collecting butterflies. But there is probably a decent
market related to one or more of your interests, and it is also
easier to stay motivated when you have some interest in what
you're doing.
In any case, go get "Confessions of a Lazy Super-Affiliate."
I'm implementing Rempel's strategies after recently buying the
book, and whether or not I agree with everything he says, he's
clearly an expert on making money online. Use his techniques
to target top markets or to remake your "passion" sites,
and the book will pay for itself many times over. Here's that
link again: Lazy
Super-Affiliate.
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