Why Not Make Honest Money Online?
By Steve Gillman
Most people looking to make money online want it to be made
honestly. Almost all of us want to feel good about how we make
a living, and know that we're doing nothing to hurt or cheat
others. The good news then, is that there are hundreds of honest
ways to develop a stream of extra income on the internet. Thousands
of articles and web pages tell you how to do it, but this article
is more about what not to do - or how to keep it honest.
Drop the Page Traps
For a moment, imagine going to your mailbox to collect your
mail, and having a hand reach out of the box to grab you and
hold you there while a voice tried to sell you some product.
Or consider how you might feel if a salesman blocked the door
when you were ready to leave the furniture store. Almost none
of us would consider these tactics ethical, nor would we tolerate
them for long.
This is essentially what internet marketers do when they set
up a web page in a way that does not allow you to easily leave
when you want to. We have all been to sites where when we click
the little "x" up in the right hand corner, instead
of the page closing, a box pops up trying to sell us something.
Of course the box itself is set up to be difficult to decipher,
so you don't immediately know whether to click the "x"
in the corner of it, or click the "okay" button. What
you are agreeing to? This is a tactic that deceives us on purpose.
Some marketers will say that this isn't unethical, of course.
We didn't have to go to his site, he might argue, and if we do
we have to abide by his rules after all. The furniture store
salesman could say the same thing as he locks the door with you
inside the store still. This practice is plainly wrong, and if
we had to agree to the supposed "rules" or "terms
of service"of such sites before entering, we would not have
entered - hence we are clearly deceived. Those who want to make
honest money will drop this disgusting tactic.
What's the True Price?
Perhaps television advertising is the worst offender when
it comes to deceiving people about prices. An add will say, "Only
$9.99, and get the second one free," adding in a lower voice
or small print, "Just pay separate shipping and handling."
But the cost of that shipping and handling is not mentioned,
and is likely to be $7.99 for each item. Thus your $9.99 widget
and additional "free" one will cost about $26 total
- a bit misleading, wouldn't you say?
The online version is the "free" CD that many sites
offer. You have to give your name and email address to get the
"free" CD, which would be fine, except that only once
you have done that will you discover that there is a charge of
$5.99 for shipping and handling. A CD can be produced for about
a dollar, and shipped for about a dollar, making the claim dishonest
on the face of it, but the fact the shipping charge is not mentioned
until after an email address is gathered for spamming purposes
makes this a doubly dishonest way to make money.
When you use the word "free," you should actually
offer something that is free of any financial cost at all. If
offering a bonus only available with the purchase of something
else, that should be clear up front ("free" when you
purchase...) A shipping charge for a supposedly free item should
also be acknowledged on the same page as, and near, the word
Always Offer Real Value
We each have to decide for ourselves what has real value to
others. It seems clear that some vendors sell garbage knowing
it is garbage - and also knowing that many or most people will
not bother to fight to get their money back. This tactic may
work for short-term profits, but it's not honest money, so it
another practice to avoid.
If you liked this page please let others know with one of
Want more ways to make and save money? Try my newsletter...
Full of useful information. Subscribe now...